App Developers: Monetize Your Mobile Apps with AdMob
AdMob, not to be confused with Adsense, is a mobile app advertising platform designed specifically for app developers. AdMob helps app developers monetize their mobile apps by showing ads in their mobile apps.
How Does AdMob Work
AdMob can be used for Android and iOS apps. AdMob allows developers to monetize their app(s) by displaying in-app ads from other advertisers.
You can set filters to ensure the ads being displayed are relevant to your app users. You also have control over the types of ad formats you allow. Choose from banner ads, full pages interstitials, video ads, and native ads.
AdMob also offers a comprehensive mediation platforms which allows developers to manage and mediate ad requests out to more than 40 third-party network. This helps to maximize your app monetization.
How is AdMob different from AdWords
You can use AdWords to create app install campaigns that display to users on apps within the AdMob network. Connecting your AdWords and AdMob accounts allows you to optimize your advertising experience. With AdWords, you can create universal app campaigns to advertise your app across Google Search and Google Play, YouTube, the Google Display Network, AdMob and more. Once you achieve more app installs, you can then use AdMob to show ads in your app and monetize users.
Why is AdMob a Top Choice for App Developers
AdMob’s platform does majority of the work for you so you can focus on improving your app while making money from it. AdMob can be used with all of the top platforms: Android and iOS, with support for leading game engines such as Unity and Cocos2d-x. AdMob’s integration with Google Play services pushes automatic performance improvements to Android apps without additional SDK changes. AdMob enables app developers to monetize their apps with a variety of formats, including banner, interstitial, native, and rewarded, with wide-ranging media including text, image, video, and playables. You can also use AdMob Mediation to maximize your fill rate and increase your earnings by mediating ads from over 40 ad networks. With AdMob’s mediation platform, you can enable ad network optimization (ANO) to automate reporting across networks and to generate the highest possible CPM from your mediation stack. Developers also use AdMob's free campaigns feature to serve their own house ads within their apps.
When Should You Use AdMob
AdMob helps app developers who are ready to monetize their mobile apps for free within a developer's own apps.
To avail Google Admob service and receive the required key, visit Google AdMob website
information source : https://www.google.com/admob/resources/what-is-admob.html